#Sushi boy mission statement driver#

What value do our products or services bring to consumers?.

If you are the solo founder of a fledgling company, gather key stakeholders or a handful of your professional mentors instead.Īim for a short paragraph on each question.

To get started, gather your leadership team and brainstorm answers to these four questions. The best mission statements do just this - clearly convey a company’s reason for existing, in language that is exceedingly human. And even more than that, it conveys a sense of the beating heart behind the company. On the other hand, the real Starbucks mission statement makes us want to be a part of it all. It belongs deep in the bowels of a strategic plan, not as it’s headline. While technically true, our made-up example of a company mission statement is full of dreaded corporate-speak. Starbucks could have said: To challenge the predominant infrastructure of coffee culture and develop a network of coffeehouses in every major market.ĭid your eyes glaze over on that second one? Ours too. Take the Starbucks company mission statement as an example: To inspire and nurture the human spirit – one person, one cup and one neighborhood at a time. When done wrong, a mission statement is just another line of jargon everyone pretty much ignores.

#Sushi boy mission statement driver#

When done right, your company’s mission statement acts as a powerful driver that informs every aspect of your organization, from daily operations, to customer loyalty, to employee satisfaction. And the best mission statements are anything but boring. It’s raison d’etre, if you want to get fancy and speak a little French.Ĭompany mission statements are typically short and sweet, only a sentence or two. A mission statement sums up the core of who your company is and why it exists.